Tea

Background
Avongrove, i of Darjeeling's oldest tea estates, articles the finest long-leaf high grown blackness tea. At present, under new management, it lacked an identity which became necessary to sell packaged high-end tea under its ain proper name.

Strategy
The brand is imagined as a fashionable, mod brand with a century-old heritage backside information technology.

Identity
The wordmark is executed in a medieval Gothic manner, appropriate to a 19th century tea manor. The 'ii leaves and a bud' are embedded in the 'v'.

Packaging
The identity is, thus, placed in a ground whose colours and design approach are decidedly modern. The paper box differentiates it from the ersatz gift packs that single-origin, handcrafted teas utilise. To give the pack the necessary high-end look, the final solution was printed on a special paper with special effects and foil stamping.

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